The Academy of Interactive and Visual Arts has announced Vertic’s work with GE Healthcare as a winner of the 2015 Communicator Awards. With over 6000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.
The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
“The work entered in the 21st Annual Communicator Awards serves as a true testament to the innovative ideas and capabilities of communications and marketing professionals around the world. Each year our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry,” noted Linda Day, executive director of the Academy Interactive and Visual Arts. She added, “On behalf of the entire Academy, we congratulate this year’s Communicator Award Entrants and Winners for their passion and dedication.”
Vertic developed an end-to-end highly customized experience that featured dynamically relevant messaging, content and value propositions according to GE Healthcare’s segment groups. The campaign supported a customized messaging from pre-click (on LinkedIn prior to clicking through) to post-click (redirected from LinkedIn onto GE Healthcare’s campaign site).
Users were targeted in granular detail to ensure qualified traffic according to their LinkedIn profile including industry, company size, role and seniority on LinkedIn and redirected to the campaign-landing page. In doing so, users were only presented with tailored messaging and content relevant to their segment group and pain points, in order to ensure a consistent and highly customized experience.
The content assets featured in the landing page featured hero area would dynamically change according to the correlating LinkedIn Sponsored Update that the user had previously clicked on, so that the user’s experience would be consistent and reinforce click through. Additional content was provided to invite users to further engage with GE Healthcare’s products and offerings; content was featured according to the role selected, which could then be downloaded, watched, or shared.
For more information about our GE Healthcare It Solutions campaign, please visit http://www.vertic.com/cases, email our Senior Director, Steven Lamensdorf at slamensdorf(at)vertic(dot)com or call (646) 490-6902.
About Vertic:
Since Vertic’s launch in 2002, Vertic has been fiercely dedicated to developing digital solutions that help Fortune 500 clients like Microsoft, GE, GSK and SAP build their brands, provide superior customer experiences and generate tangible business results. Their approach is interdisciplinary, combining strategy, storytelling, creativity and interactive design. Vertic is independently owned with offices in Copenhagen, New York, Seattle, and Singapore. Please visit http://www.vertic.com for more information.
