3 Tips for Making Your Videos Go Viral
Creating videos can be a highly fulfilling career path. Unfortunately, it isn’t exactly easy to succeed in this field. You need to become famous enough to make money. So, if this is something you’re pursuing, here are three tips for making your videos go viral.
1. Focus on Editing
In the video world, editing is everything. No matter how badly your shooting session goes, you can fix pretty much anything with it. So, be sure to save a lot of time for this process. First, consider what tools you’ll use. You may need to determine the merits of, for instance, After Effects vs Premiere. While you might be tempted to get the best tools available, you should be sure to personalize your choice. What type of editing will your videos need? How complex should the tools be? Do some research into which programs will fit your needs. Next, consider your videos. Chances are that you can improve each one with some creative editing. This can include a variety of options, including color changes, speeding up or slowing down, sound effects and graphics. Another thing to consider is time. In order for something to go viral, it needs to be easy to consume. For example, short Tik Tok videos go viral very quickly. So, you may need to cut down your videos. If this seems like an impossibility, look for some dead space. Whenever you take a moment to breathe or collect your thoughts, erase the section and add a jump cut.
2. Choose Relevant Topics
In order for something to become widely viewed and popular, it needs to be relevant to the public. Otherwise, you’ll have a lot of trouble gaining interest. So, be sure that the topic of your videos is currently relevant. Start by doing some research. Look for the highest trending stories, particularly on popular sites like The New York Times and Facebook. Once you’ve found a variety of stories, consider your videos. Is there a way to connect your videos with any of the topics? Keep in mind that the topic doesn’t need to be something dramatic. For instance, anything having to do with Disney or cats is likely to be appreciated. If you’ve already made some videos, don’t worry. There are many ways to spin a video’s topic into something popular. For example, you could add an opening or closing sequence that ties a topic in. You could also promote an organization or charity at the end. After you’ve finished your video, be sure to use the topic as advertising material.
3. Use Social Media
Speaking of advertising, using social media is highly important when trying to go viral. Essentially, social media provides free and highly efficient marketing opportunities. Start by creating accounts for your videos. While it’s tempting to put work under your name, it can be difficult for a single person’s account to go viral. When making your accounts, you’ll want to use some branding techniques. One of the most important aspects of this is creating a graphic. Viewers should see this image and immediately recognize the property. If you’re not experienced in this area, you may want to hire a graphic designer. You’ll also need to create a name for your brand. Make sure that it’s short, catchy and indicative of your brand’s vibe. Once you have all these elements, be sure to spread each one throughout your account. It’s also important to provide links and contact information. The last thing you want is to make a fan’s experience difficult. After creating the account, you can start posting. Be sure to post frequently and on a regular basis. If you don’t have a new video to talk about, don’t worry. The great thing about social media is how personal it is. Instead of acting like a stuffy company, make funny and casual posts about the process. Whatever you do, be sure to stay interactive. Unless a comment is vulgar or repulsive, you should never neglect to send a reply.
While making a career out of video creation isn’t easy, it’s still worth pursuing. Keep at it and remember to have fun.
