How Hospitals Can Improve Customer Self Service
Great customer service is a big part of consumer satisfaction for any business or provider. This is especially true for a place that provides medical services. Hospitals treat patients for minor ailments, chronic conditions, and emergency and life threatening situations. Because of this, emotions are often high and patients under a large amount of stress. Excellent customer service can provide a way to soothe nerves by making important information easily available and keeping open contact between patients, family, and providers. Here are some ways that you can step up your game to provide the services that meet the needs of your customers
Get the Right Software
Building a website that your customers can access is a good way to get them the information they need quickly. Waiting on the phone to speak to a representative can take forever, and only increases stress and frustration. Direct your customers to a place designed for self customer service where they can help themselves.
A CRM, or customer relationship management, platform is software that allows you to create ways to communicate effectively with employees and customers. It lets you customize to include various functions to fill the most relevant needs related to the services you offer. You can organize data and streamline processes. It’s also easier to track and monitor data for evaluation of the needs and wants of customers and what is working the best.
Provide Easy to Navigate Website or App
One of the most important parts of your website is to make it easy to navigate. A lot of older people are often intimidated by using technology and give up when they can’t find the information they need quickly. Fix this problem by organizing your offerings in a way that is easy to understand and makes sense. Menus can be utilized to divide everything into categories. You should use clear and concise language.
Make Basic Info Accessible
Have some basic information displayed in a prominent part of your site. You might want to include a text box listing hours of operation for various services, parking information, check in policies and so on. These are things that most people need to know and shouldn’t have to spend a lot of time trying to find.
A frequently asked questions section is also beneficial. A lot of your customers probably have the same questions, so provide these answers all in one place.
Set Up Patient Record Access
The services and procedures done at a hospital are personal and sensitive medical information and should be kept secure. Patients often want to access their records to check results or to give copies to other providers they are seeing. Eliminate the potential for stolen or misplaced paper records by providing access to a patient’s file on your site by creating an account. This lets your customers securely find the reports they need at any time convenient to them.
Regularly Update
The policies and offerings of your hospital are likely to change over time depending on availability and new developments. When new information is available, update your site to relay this to customers. Create an alert to draw attention to what’s new.
Demonstrate Common Functions
Since some people may be a bit wary of navigating through an online service, consider providing guided instruction videos to walk them through common functions to help them learn to do it. They will appreciate the added help.
Give Them Options
An online tool or app is a great part of superior customer service. But, don’t limit your offerings to one form only. Sometimes technical issues happen, or the customer is having trouble using the site. You need to give them several options to get the information they need. Try an interactive chat function and email contact. And always include a phone number so they can speak to someone when needed.
These suggestions will help you provide the best service possible for your customers. They will appreciate the effort and be more satisfied with your facility by your willingness to see to their needs.
