New Healthcare AI Solution offers deep insights into patient interactions, links marketing spend to revenue, and provides actionable data to enhance operations across complex health systems.
SEATTLE–(BUSINESS WIRE)–Marchex (NASDAQ: MCHX), leveraging AI and conversational intelligence to enhance operations and boost revenue, today announced the launch of its new AI-powered healthcare solution tailored for health systems, large ambulatory care centers, and healthcare marketing organizations. This solution provides these organizations with more precise data to attribute marketing-driven patient leads, prioritize high-value appointments, and deliver alerts for critical patient engagement issues.
As health systems face the challenge of increasing new patient acquisition and managing rising expectations amid growing operational complexity, they require more than just call transcripts, summaries, and basic AI. Marchex’s Healthcare AI Solution meets this demand by converting unstructured conversation data into structured, contextual insights with actionable recommendations. This enables healthcare organizations to improve operational efficiency, concentrate on appointments and actions with the greatest impact, and optimize marketing efforts for better results.
Marchex’s Healthcare AI Solution turns patient conversations into meaningful, actionable insights, including:
- Post-Call Data: Track patient conversion and dropout rates over time and throughout different stages of the patient journey to support better decision-making.
- Actionable Insights: AI-powered insights uncover reasons why patients book or don’t book appointments, including factors like availability, pricing, insurance acceptance, and service offerings.
- Marketing Optimization: Use healthcare-specific lead and appointment rate models to reduce cost-per-lead across channels and enhance automated bidding strategies.
- Targeting and Attribution: Improve targeting with detailed performance insights on campaigns and channels, utilizing advanced marketing attribution to focus on patient leads and outcomes with the highest revenue potential.
“Marchex’s new healthcare solution delivers smarter, faster, and more accurate insights into patient communications throughout their care journey,” said Edwin Miller, CEO of Marchex. “We equip leaders to proactively respond at scale across complex, single-site, and multi-location health organizations, enhancing patient satisfaction and driving growth.”
Built to Drive Results
Marchex’s Healthcare AI Solution offers advanced conversation analytics and patient intent recognition, enabling precise lead attribution and marketing performance validation. By transforming unstructured patient interactions into actionable, trackable insights, the solution helps teams spot patient trends, optimize campaigns with data-driven decisions, and maximize return on ad spend.
About Marchex
Marchex leverages AI and conversational intelligence to deliver actionable insights combined with prescriptive vertical market data analytics, driving operational excellence and revenue growth. The company helps sales, marketing, service, operations, and executive teams optimize customer journey experiences across multiple communication channels. Through its prescriptive analytics solutions, Marchex aligns enterprise strategy to empower businesses with data-driven decision-making and strategic execution. Marchex offers AI-powered conversational intelligence solutions to leading companies across top B2B2C vertical markets, including some of the world’s most innovative and successful brands.
For more information, visit www.marchex.com, check out the Marchex blog, or follow @Marchex on X (formerly Twitter) at x.com/Marchex, where the company occasionally shares important updates about its business.
