xG Health Solutions, a leading healthcare management and redesign company powered by Geisinger Health System’s proven methods, is pleased to announce that Marcus Gordon has been named as the organization’s Chief Marketing and Communications Officer.
Gordon is a marketing and communications leader with proven expertise leading the business-awareness, acquisition and retention initiatives of today’s most sophisticated healthcare organizations. As a top-performing digital executive, he has in-depth, firsthand experience with large global agencies, high-growth companies and publicly traded entities, including major national and regional healthcare entities.
Said Gordon, “xG Health is an exciting, dynamic healthcare company that delivers the best of many worlds: innovative solutions based on proven methodologies, clinical knowledge and technology solutions. I am thrilled to join a company that is committed to providing top-quality client service and advancing clinical and operational excellence.”
xG Health CEO Earl P. Steinberg, MD, MPP, said, “Marcus is a great addition to our leadership team. He understands the needs of healthcare providers and payers and the importance of helping them identify and acquire the tools and expertise they need to improve care delivery, operational efficiency and patient experience. We are looking forward to his contributions as we expand our share of this dynamic market space.”
Before joining xG Health, Gordon was Senior Director of Health Plan Distribution at Evolent Health and, previously, Vice President of Digital Health at Edelman. He has also served as an executive at BrightWhistle, Tenet Healthcare, Southern Regional Health System and LifeStyle Media Group. He is an active presenter on the adoption of digital and social media in healthcare, speaking at events in Dubai, Las Vegas, Paris, Singapore, Tokyo, and Washington D.C.
About xG Health Solutions
xG Health Solutions powers long-term success for healthcare organizations through analysis, care redesign, technology, and an unmatched depth of expertise. We have roots in one of America’s most innovative and successful health systems, Geisinger Health System, and our clinician-led management team has multidimensional experience at leading institutions. Our solutions span care management, care redesign, population health analytics, and bundled payments, while our products — xGLearn, xGCare, ProvenCare and ProvenHealth Navigator — scale and expedite change for our clients.
