Growing health awareness and consumer inclination towards organic products would drive global Matcha Market. For producing Matcha, tea leaves are shade grown & unfermented in order increase chlorophyll content, amino acids to cure high blood pressure, and obesity. It is incorporated in food and beverages to increase their nutritional content as well as to innovate new products. Matcha Market will exceed USD 4.5 Billion by 2024; according to a new research report.
Product demand from food application would surpass over USD 480 million by 2024. It is widely used in bakery and confectionery products including cookies, cakes, chocolates, ice-creams, and dietary supplements owing to its unique taste & flavor. Presence of epigallocatechin gallate in the product helps to boost metabolism, detoxifies body, elevates consciousness by calming the entire body system and provides essential vitamins & minerals hence, propelling market demand.
Organic Matcha green tea powder is stone ground and undergoes an extensive preparation process. It involves harvesting while the leaves are still young, then drying through either pan-fried Chinese method or steaming using Japanese technique. Tea leaves are then grounded consuming the entire leaf thus providing a stimulating effect. It can be mixed with lattes and smoothies thus boosting product growth.
Camellia sinensis is an essential raw material for manufacturing matcha powder. Production is labor-intensive and extensive procurement process and is mainly concentrated in China and Japan. High transportation cost from these regions adds up to final product price and making it it a premium product.
Matcha Market from personal care & cosmetic application should witness significant gains at over 3.5% in the projected time-frame. It is used to make face packs, toners, moisturizers, and face serums. Presence of high antioxidants help skin to combat the negative effect of radiations. The chlorophyll detoxifies skin and protects it against impurities. Rising demand for organic personal care & cosmetic products would increase product demand.
Matcha Market from classic grade is anticipated to witness gains at over 7% by 2024 owing to its utilization in beverages like regular tea, juices, smoothies and lattes. The smooth texture and aroma would fuel product demand in beverage application.
China Matcha Market will witness gains at over 8.5% during projected time which can be attributed to rise in cultivation of tea plantations. It is also the leading exporter of matcha powder. Increasing per capita income along with government initiatives for organic based products should further strengthen regional industry growth.
UK Matcha Market should generate revenues surpassing USD 250 million in the projected timeframe owing to rising health concerns from obesity. The product treats obesity, type 2 diabetes and heart related diseases. Presence of major functional food manufacturers in the region and their striding drive for product innovation should fortify regional industry growth.
Global Matcha Market share is highly competitive and fragmented with key manufacturers including ITO EN, AIYA, Aoi Tea Company, Vivid Vitality, Ippodo Tea and Encha. Companies focus on expanding their marketing network by developing channel strategies through partnership, mergers & acquisition. Growing investment in R&D by companies for product development also strengthens market penetrability. High technological innovation in product & manufacturing technology should propel industry size.
Source : – https://www.gminsights.com/industry-analysis/matcha-market
