Practice to Scale Operations and Ease Burnout with AI-Powered Contact Center
WESTBOROUGH, Mass. — August 13, 2025 — eClinicalWorks®, the largest ambulatory cloud EHR, today announced that Medical Specialists Associated (MSA Dallas), an independent internal medicine practice in Dallas, Texas, has chosen healow® Genie—an AI-powered contact center solution designed to reduce staff burnout and improve after-hours care. With this adoption, MSA Dallas aims to transform patient engagement, streamline operations, and position itself for future growth.
“We chose healow Genie to improve patient satisfaction and operational efficiency,” said Chad Erickson, practice executive at MSA Dallas. “Maintaining our independence is vital, and eClinicalWorks provides advanced solutions that empower practices like ours. The after-hours service will help us minimize staff fatigue while keeping operations efficient, allowing our team to focus on delivering exceptional care. With healow Genie, we expect to increase online appointment bookings, simplify workflows, and free up staff for more complex responsibilities—all of which enhance the patient experience. By leveraging AI, our goal is to boost productivity with our current team and double the size of our practice in the coming years.”
For more than 50 years, MSA Dallas has been dedicated to delivering patient-centered care to the community. With 12 providers seeing up to 350 patients per day, the practice prides itself on offering personalized attention in an efficient, supportive environment. The integration of AI-driven tools will help MSA Dallas continue advancing workflows and elevating patient care.
“We’re proud to partner with Medical Specialists Associated to bring our AI-driven solutions into their practice,” said Girish Navani, CEO and co-founder of eClinicalWorks. “By integrating healow Genie with the eClinicalWorks EHR, MSA Dallas can strengthen after-hours care and enhance patient communication. This technology empowers practices like MSA Dallas to stay focused on their core mission—delivering exceptional care—while improving patient engagement, reducing staff burnout, and maintaining independence as they grow.”
The addition of healow Genie at MSA Dallas will increase efficiency, ease the burden on providers and staff, and ensure patients receive timely information and high-quality care. The AI-powered solution offers patients convenient access, helps manage high call volumes, and drives greater operational effectiveness.
About Medical Specialists Associated (MSA Dallas):
For more than 50 years, Medical Specialists Associated (MSA Dallas) has been a trusted provider of patient-centered care in the Dallas community. Committed to compassion, excellence, and medical expertise, the practice creates a supportive, efficient environment where every patient receives personalized attention. MSA Dallas continues to embrace the latest medical and technological innovations to improve outcomes and elevate the patient experience. Learn more at www.msadallas.com
About eClinicalWorks:
Founded in 1999 to digitize paper charts for ambulatory practices, eClinicalWorks has grown into a national leader in cloud-based Electronic Health Record (EHR) and Practice Management solutions. Today, the company supports ambulatory practices, specialists, health centers, urgent care facilities, and hospital systems with tools to manage revenue cycles, strengthen patient relationships, and advance Population Health initiatives.
More than 180,000 providers and nearly 1 million medical professionals trust the eCW Cloud for flexible clinical documentation, streamlined front-office workflows, and efficient billing powered by Robotic Process Automation. Combining innovation, advanced technology, and a strong commitment to patient safety, eClinicalWorks helps practices thrive in the evolving landscape of 21st-century healthcare.
For more information, visit www.eclinicalworks.com
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About healow Genie:
healow Genie is an AI-powered, EHR-agnostic contact center solution that transforms patient engagement by offering 24/7 access to health information through voice, text, or chatbot. Its robust features include patient self-service, an intelligent assistant, automated after-hours support, and conversational smart campaigns. By streamlining communication, healow Genie enhances patient satisfaction, eases the administrative workload for staff, and reduces operational costs.
For more information, visit genie.healow.com
