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e-Health 2025 Conference and Tradeshow
2025-06-01 - 2025-06-03    
10:00 am - 5:00 pm
The 2025 e-Health Conference provides an exciting opportunity to hear from your peers and engage with MEDITECH.
HIMSS Europe
2025-06-10 - 2025-06-12    
8:30 am - 5:00 pm
Transforming Healthcare in Paris From June 10-12, 2025, the HIMSS European Health Conference & Exhibition will convene in Paris to bring together Europe’s foremost health [...]
38th World Congress on  Pharmacology
2025-06-23 - 2025-06-24    
11:00 am - 4:00 pm
About the Conference Conference Series cordially invites participants from around the world to attend the 38th World Congress on Pharmacology, scheduled for June 23-24, 2025 [...]
2025 Clinical Informatics Symposium
2025-06-24 - 2025-06-25    
11:00 am - 4:00 pm
Virtual Event June 24th - 25th Explore the agenda for MEDITECH's 2025 Clinical Informatics Symposium. Embrace the future of healthcare at MEDITECH’s 2025 Clinical Informatics [...]
International Healthcare Medical Device Exhibition
2025-06-25 - 2025-06-27    
8:30 am - 5:00 pm
Japan Health will gather over 400 innovative healthcare companies from Japan and overseas, offering a unique opportunity to experience cutting-edge solutions and connect directly with [...]
Electronic Medical Records Boot Camp
2025-06-30 - 2025-07-01    
10:30 am - 5:30 pm
The Electronic Medical Records Boot Camp is a two-day intensive boot camp of seminars and hands-on analytical sessions to provide an overview of electronic health [...]
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HIMSS Europe
10 Jun 25
France
Events on 2025-06-23
38th World Congress on  Pharmacology
23 Jun 25
Paris, France
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International Healthcare Medical Device Exhibition
25 Jun 25
Suminoe-Ku, Osaka 559-0034
Events on 2025-06-30

Events

Latest News Press Releases

Celestial Seasonings Tea Announces New Products, Packaging and Advertising Campaign

health benefits of tea

Celestial Seasonings Tea Announces New Products, Packaging and Advertising Campaign

Innovations in Green and Black Tea Business to Build on 74% Incremental Growth; Expansion in TeaWell Product Line Includes Proprietary Blends That Promote Energy, Better Sleep and Gut Health

Celestial Seasonings, the specialty tea brand and subsidiary of Hain Celestial Group (Nasdaq: HAIN), today announced several new innovations including expanded product lines, updated packaging and a fresh advertising campaign. These new initiatives are expanding the category by driving coffee drinkers to choose Celestial Seasonings tea, and driving market share growth on the brand.

“COVID-19 has created long-term behavioral changes that will outlast the pandemic, and tea consumption is a big one,” said Mark L. Schiller, president and chief executive officer of Hain Celestial Group. “Today, we’re building on Celestial Seasonings’ rich heritage by introducing new innovations to address market shifts and reach new consumers. We’re proud to introduce our time-tested teas to those looking to lead healthier lives, establish rituals, and find more sources of comfort at home.”

Consumers are responding positively to new innovations such as an Energy Tea, which contains as much caffeine as a cup of coffee (95 mg). The company’s innovations have been highly incremental to the brand and category with 74% of green and black tea sales from consumers new to those segments and 18% of sales from trade-ups from lower-priced products. New product launches have boasted repeat rates that are 200% higher than similar, competitive launches.

Expansion of TeaWell Product Line

In October 2019, Celestial Seasonings launched TeaWell, a line of organic wellness teas that couples daily health benefits with delicious flavor. The company recently introduced four industry leading TeaWell blends, including Mood Tonic, Sleep (the first tea with melatonin sold in the U.S.), Laxative and Gut Health (featuring a blend of prebiotics, probiotics and fiber). These new teas with benefits complement the Daily Wellness Core TeaWell blends, which offer a multi-benefit blend of traditionally used herbs and botanicals to help support immune health, digestion, and mental vitality.

“Beyond the mental health benefits of sipping a warm cup of tea, many consumers choose tea for its health benefits,” said Tim Collins, vice president and general manager at Celestial Seasonings. “We want to make sure we are delivering on this promise with products that go above and beyond in providing the benefits you’d find in your typical cup of tea.”

New Advertising Campaign

Designed by Deutsch, “Taste the World of Celestial Seasonings” is a new ad campaign that illustrates the feel-good benefits of drinking tea in the morning, during the day and before bed. Three video vignettes focus on Celestial Seasonings Green Tea for energy, Vitamin C tea for immune support, and Sleepytime tea to wind down. Through whimsical imagery and narration, the campaign is designed to introduce hot tea as a healthy and flavorful choice.

“This campaign captures the essence of how Celestial Seasonings brings balance and benefits every day,” said Melinda Goldstein, chief marketing officer at Hain Celestial. “Consumers looking to make meaningful and lasting lifestyle changes will find the best of both worlds in Celestial Seasonings tea: strong immune support combined with unparalleled flavor.”

On-Trend Packaging and Pricing

In response to demographic shifts and changes in consumer behavior, Hain Celestial has also introduced optimally sized and priced packaging. This new, sample-sized packaging comes with five tea bags instead of the typical 20-pack unit, making it better suited for the two-thirds of U.S. households that are three people or less and providing a lower cost-barrier for consumers to try new flavors.

“With the introduction of 14 new tea blends and more on the way, we wanted to make it easy for consumers to try our products with low commitment,” Collins added. “During this time, we’ve seen substantial increases in both trial and repeat rates, meaning that once consumers try Celestial Seasonings tea for the first time, many come back for more.”

About Celestial Seasonings, Inc.

For 50 years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group, Inc.,Nasdaq: HAIN) has created delicious specialty teas that add magic to every moment. The brand currently offers more than 90 flavorful varieties of herbal, green, black, wellness, rooibos and chai teas. Each blend is expertly crafted by our Blendmaster from the finest herbs, teas, spices and botanicals, and is presented in packaging adorned with beautiful artwork and inspiring quotes. From calming and relaxing to refreshing and rejuvenating to everyday wellness support, there’s a Celestial Seasonings® product for all the moods and moments of your day.

About The Hain Celestial Group, Inc.

The Hain Celestial Group, Inc. (Nasdaq: HAIN) is a leading organic and natural products company that has been committed to creating a healthier way of life since 1993. Headquartered in Lake Success, NY, with operations across North America, Europe, Asia and the Middle East, Hain represents more than 40 widely known and beloved brands in the health and wellness space, including Celestial Seasonings® tea, Terra® chips, The Greek Gods® yogurt, MaraNatha® nut butters, Garden of Eatin’® snacks and Alba Botanica® personal care products. Hain is committed to environmentally sustainable practices and is a proud partner of Folds of Honor, a 501C-3 national nonprofit dedicated to providing educational scholarships to the families of fallen and disabled American service members.

Source : Newswire