Join Our Complimentary Express Webinar for an overview of “The Consumerization of Healthcare” on Wednesday, August 13th at 1:00 pm ET.
Consumerism in the healthcare industry is an inescapable growing trend. Gone are the days when business is transacted among large employers, payors, providers, and pharmaceutical companies and people being insured and treated have little involvement in, or responsibility for, their own care and cost choices. Today’s health marketplace is evolving into a B2C industry, in which consumers will take a much more active role in their healthcare decisions and expenditures. And, as a result, every healthcare company and organization will need to become more consumer-centric.
To survive and thrive in a consumer-driven healthcare system, healthcare organizations will need to address three main areas:
- Offer products and service portfolios based on consumer insights and personalize according to preferences, health status, care utilization patterns and likelihood to purchase
- Engage consumers in the care delivery process with tools and programs that give them incentives to practice healthy behaviors and participate dynamically in their treatments.
- Provide compelling end-to-end consumer experiences that increase satisfaction, trust and brand loyalty.
Join MDeverywhere on August 13th for our 15-minute Express Webinar to understand more about the impact of the Consumerization of Healthcare and the impact on your organization.
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