Design a premium health insurance plan that engages customers, retains subscribers and understands behaviors

Wed, Dec 17, 2014 1:00 AM – 2:00 AM IST

Join our webinar with John Mills – UPMC, Tim Gilchrist – Columbia University HITLAP, and Bob Yurkovic formerly – UnitedHealth Care, to discuss premium health plan design to directly reach the customer to improve claim rates, population health, loyalty and retention. Learn how to capture the customer experience using journey maps and direct marketing tools to influence purchasing decision and improve health plan engagement.

Content Covered:
-Capturing consumer behaviors to implement successful direct to customer health plans
-Direct marketing tools to reach and engage the customer
-Journey maps for better customer understanding and health plan strategy
-Building loyalty and trust with customers to improve long term customer retention
-Consumerism and purchasing decision impacts

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