How Beauty Sector Can Ensure Survival Amid COVID 19
Personal communication is essential to the beauty and wellness sector. No one can offer beauty service, massages, spinal adjustment, or other such beauty treatment without touching the customers. This is why the beauty sector is worried about the implications that COVID 19 has on reopening the business. Hence it becomes essential for beauty and salon businesses to build a plan that prepares them the best.
If you have started a wellness spa business, massage studios, spas, or other beauty clinics, it’s hard for you to make decisions during COVID 19. You might be wondering about what to consider during the pandemic spread. It was not until 2020 that COVID 19 became an essential factor for the personal and cosmetics sector.
No matter wherever in the globe you are, a pandemic has changed things drastically, including the cosmetic industry. It matters how the beauty sector deals with the situation amid coronavirus spread.
Different Tips Beauty Sector can Consider to Respond to COVID 19
Beauty is undoubtedly an eye of the beholder; there is limited debate regarding long-term attractiveness in the UK personal care sector. It matters especially for retailers or brands opting for the direct-to-consumer retail channels. Are you looking to know how the beauty market is responding to COVID 19 pandemic?
Undoubtedly the beauty sector is affected by the pandemic drastically. The UK is a third leading cosmetic consumer in Western Europe, after Germany and France, according to Statista.
The beauty boom in the United Kingdom took place in 2017, raising the market value to £9.8 billion. Since then, the cosmetics and beauty market valued above £9 billion. The UK’s industry is worth £27 billion as of 2020, its rank as the seventh-largest market in the world.
According to a comparison from the Finder report, the UK’s cosmetics and personal care sector is worth a whopping £27 billion as of 2020. It held third place in terms of the largest markets running in the UK in 2020.
The Asia Pacific and Oceania beauty care commonly made around 39% of the market in 2018. Whereas Europe and North America each made up a quarter, in 2018, European beauty markets were valued at €77.6 billion.
However, it’s clear that the beauty sector that comprises skincare, personal care, cosmetics, etc., is fast-growing categories in retail. But due to a drastic shift in customers’ purchase behavior due to COVID 19, the demand for beauty has dropped significantly.
According to GlobalData research, the value of the cosmetics and beauty sector. It is set to decline by 10% as more than 43% of people prefer to socialize less outside their home. But there are few hacks that the beauty sector can consider to ensure their survival amid COVID 19; let’s check them right here.
Avoid Unnecessary Contact
If you want to make your brand a safe place for your customers, they require people to maintain social distancing, helping you minimize the risk of deadly virus spread. Implement virtual check-in and send forms before your customers arrive, so you don’t need to make your customers use clipboards and tablets.
Allow your staff to use personal devices to add extra services and retail sites. However, allow customers to check out from anywhere, helping them enjoy contactless checkouts. Allow the team to clock in and out through their phones while they are at work.
Retail to the Rescue
If you sell retail products, then make sure to keep your online business open during COVID 19. Many brands like Viss Beauty offer their customers to order products online and get them delivered at home. You can opt for the same strategy for your beauty brand. As long as you have supplied, your clients will bring the demand; after all, if they are used to your brand products, then they can use your beauty products at home.
Enable into Pre-booking
If your beauty wellness, spa, or other facilities have closed due to virus spread, then consider encouraging your customers to pre-book the appointment. Notify them that you have opened it again so that they can pre-book their appointment at their convenience.
Streamline Operations
Just find ways to streamline your loyal customer’s experience and minimize integration whenever required. You can streamline your business operations generally. With online booking, you can make it easy for customers to book appointments. You can even schedule customers to arrive at a staggered time.
It’s not an excellent option to offer full service at the moment. Some beauty clinics ask customers to come with clean and wet hair helping them optimize the service cycle. You can consider what makes sense for your brand and provide a great experience to your customers even by keeping everyone safe.
Reevaluate Cancellation Fees
Cancellation fees are the best practice for every business operation; it can encourage customers who are not feeling to make it the service now. Ensure that your customers know it well that they know what they can cancel without penalty if they aren’t feeling good.
Empower Your Team to Stay Safe at Home
Make it straightforward for your staff that they want them to take care of themselves, ask them to take rest when they are sick. This can help you set an excellent example for others. Beauty entrepreneurs can make their staff learn how to prepare their team physically and mentally to reopen.
Automate Operations
Consider how your consumers prefer to interact with you and how you’re staying in touch with them. Ensure to automate business tasks and leverage AI to make it easier for customers to reschedule or cancel their appointments. It can help to avoid unwanted physical contact.
Go Virtual
If are you worried about offering your beauty services online and thinking about what your customers need without seeing them? If you want to guide them, then you can go virtual. For example, Bodyworks talk to their customers through video calls and instruct them about massage therapy and other things online. Many beauty brands are using virtual consultation to maximize productivity. It’s undoubtedly a great way to increase revenue.
Summing It Up
The beauty sector is looking for a post-COVID 19 recovery phase. Brands need to ensure that they are flexible enough to adjust regional opportunities and categories. Beauty brands need to maintain and increase digital investments. By offering a seamless purchase experience online, beauty brands can meet the demand level that requires the beauty sector to bounce back.
Many customers are still shopping for beauty products. They are still willing to invest their money in small indulgences such as manicures, hair care products, lipsticks, etc. And looking at the current situation to stay at home, beauty brands need to include small indulgences such as beauty and skincare products burning the pandemic storm.
Author Bio
Riddhi Ganatra is an online marketing consultant and outreach expert who loves to write and review fashion and beauty products. She spent more than three years as content creator covering topics like online marketing, technology, motherhood, lifestyle, beauty, and more.
