3Pound Health

the support of business leader and entrepreneur Jud Gostin. At the core of 3Pound Health is the belief that the single greatest determinant of health—greater than genetics, or treatment, or environment—is behavior. The corresponding belief is that the most impactful approach to optimizing individual and population health is effectively managing the neurobiology of human behavior to establish and maintain healthy patterns one individual at a time. Based on decades of first-hand experience, Dr. Corona and Dr. Scinta note that behavior is the most difficult health variable to assess, quantify, and ultimately influence. “In the end,” says Dr. Corona, “the choice of health is inside each of us, and rooted in the hundreds of small choices we make each day. We believe as individuals and communities; we can choose better, we can choose health, we can choose better health.