Legacy DNA Marketing Group

Legacy DNA Marketing Group convergence of the left and right brain; it’s a perfect union of science and art.

Through this union, we analyze, understand and relate the DNA — or unique characteristics—of your company, products and services. We discover and put valuable and often hidden customer insights to work to differentiate your offerings with meaning and purpose.

We are more than a brand builder; we are a movement. We take a scientific and creative approach to healthcare marketing. We are an Aster and FHSPRM award-winning marketing firm that offers the highest level of personal and creative strategic planning and development for healthcare brands, products and services.

We’ll look closely inside your detailed strands and your customers’ DNA and apply our science + smart storytelling to ensure your success.

We believe

• Your story matters. It’s your DNA … the legacy you leave behind.
• Successful marketing programs are based on science, not guesswork.
• When intellect and inspiration are brought together, powerful product and service stories are born … stories that go far beyond telling your customers and stakeholders who you are and what you do.
• In freeing your business from the confines of me-too marketing and corporate blandness.
• If your marketing is boring, you will be invisible.

something that makes them unique. Our DNA builds it into us. That’s where we find our ‘Left Brainers,’ the scientists brimming with logic, and our ‘Right Brainers,’ the artists who emanate creativity. When you combine them, you can discover synergy, energy and real innovation. They inspire you to pay attention.

We’re up-to-speed on all the latest strategies required to successfully take a new healthcare technology to market.

We were the first agency to help companies differentiate value-based healthcare from volume-based healthcare. We’ve been marketing value-based healthcare since 2007—before the Affordable Care Act was passed and pay-for-performance became the new normal.