Jim Tincher

Jim Tincher sees the world in a special way: through the eyes of customers.With a lifelong passion for customer experiences, Jim founded Heart of the Customer to help companies of all sizes increase customer engagement. Before launching the company, Jim led customer engagement initiatives at Best Buy, Gallup and UnitedHealth Group. In the process, he became an expert in using Voice of the Customer research to identify unmet needs, develop new products and improve customer service. His Heart of the Customer Customer Experience Model™ is a powerful tool designed with one simple goal: customer loyalty. Customers ranging from start-ups to Fortune 500 companies use his processes to improve customer-focused results.His fascination with customer experience led him to test himself by becoming a Certified Customer Experience Professional, only the second in the world to earn such a designation. He is also an active member of the Customer Experience Professionals Association (CXPA), leading sessions in Minneapolis and participating in the national Insights Exchange, sharing best practices in customer journey mapping. If you’re in the Minneapolis area, ask Jim how to get more involved in the local CXPA.