Ogilvy CommonHealth Worldwide to Host “Inaugural Electronic Health Records Apex”

Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior change specialists of Ogilvy & Mather (www.ogilvy.com), and a WPP company (NASDAQ: WPPGY) (www.wpp.com), today announced the network will be hosting an invitation-only, educational conference, “Inaugural Electronic Health Records (E.H.R.) Apex”, on Wednesday, May 4, at Ogilvy CommonHealth Worldwide’s hub in Parsippany, New Jersey.

This educational, half-day event will allow attendees to hear from industry-leading experts about strategies to navigate more effectively through the dynamic E.H.R. landscape. Insights will be shared on how to leverage industry resources to keep up to date on current initiatives and changes to e-prescribing and E.H.R.s, and how to effectively negotiate with the variety of e-Rx and E.H.R. plans. Additionally, participants will learn to understand physician needs and challenges within E.H.R. platforms, including Meaningful Use requirements, field and data-entry concerns, and patient identification and analysis.

Attendance at the event is by invitation only and is reserved exclusively for OCHWW’s clients representing healthcare companies, including pharmaceutical and biotechnology, device and diagnostic, hospitals, managed care and health nonprofits, as well as consumer-focused companies working within the health and wellness space. The conference will include presentations from multiple leading experts in the field, and will conclude with a panel discussion of thought leaders within the life sciences industry, followed by a networking luncheon.

“The E.H.R. world is changing, consolidating and moving at a rapid speed. Having a deep understanding of this environment, its key stakeholders and their individual impact on brand strategy, as well as how brands can participate in this new medium, is crucial. Our hope is that this half-day session will enable our clients to make strategic decisions based on an informed perspective and not view the E.H.R. space as just another banner advertising media platform,” shared Ritesh Patel, EVP, Chief Digital Officer of Ogilvy CommonHealth Worldwide.

For more information about the “Inaugural E.H.R. Apex,” or to request an invitation, please email Ritesh Patel at ritesh.patel@ogilvy.com.

About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris and Singapore. We maintain multiple additional offices in markets critical to our clients’ global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, social media and social listening, and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.