Qualtrics will acquire healthcare survey software company Press Ganey Forsta for $6.8 billion.
The Utah-based firm plans to pay through a combination of cash and equity, with the transaction expected to close in the coming months.
This acquisition will strengthen Qualtrics’ foothold in the healthcare sector, as Press Ganey Forsta supports over 2,500 clients across more than 100 countries.
Currently, Press Ganey Forsta is owned by private equity firms Ares Management and Leonard Green & Partners.
The deal underscores a growing momentum of private equity firms channeling significant investments into the enterprise software sector, with a particular focus on companies leveraging artificial intelligence and data-driven technologies. This trend highlights investors’ increasing confidence in the transformative potential of AI-powered platforms to enhance business efficiency, decision-making, and scalability. As organizations across industries continue to prioritize digital transformation, private equity players are strategically positioning themselves to capitalize on the accelerating demand for intelligent, data-centric enterprise solutions that drive long-term value and innovation.
